If you’re a business owner trying to elevate your brand’s content (or you’re hiring someone to do it), here’s what you need to know about lighting interviews so your subject doesn’t look like they’re trapped in a dentist’s office, a Zoom call, or a kidnapper’s basement.

Your business is the thing you do. Your brand is how others see you. Want to take your business above and beyond? Find a unique approach no one else can replicate.

Most (/all) freelancers didn’t start out because they were drawn to contracts, invoicing systems, and quarterly tax estimates. We started because we found something we loved doing, something we were strangely good at, and something we needed to share with the world.

This is a massive shift in how audiences engage with content. People are getting smarter. They can tell when something is fake, when someone is forcing a personality, and when a creator is just trying to get something from them instead of genuinely offering value.

Want to instantly confuse (/infuriate) your videographer? Tell them that you want the video to be cinematic.

You know short-form videos are supposed to amplify your expertise, attract clients, and position your brand as a trusted resource. But let’s be real—most business owners struggle to create video consistently, let alone in a way that generates real results.

A Brand Film isn’t just a flashy promo video; it’s a mini-documentary that tells the deeper story of why your brand exists. Here’s how to create one that resonates by design.

Too many editors rely on the soundtrack to dictate their cuts, forcing their story to fit inside someone else’s creative structure. Here’s how to fix that.

Here’s the problem with the AI boom — too many businesses see AI as a shortcut, not a tool.

Drones have completely changed the game in real estate marketing. Aerial shots make properties look cinematic, expansive, and high-end. But hiring just any drone pilot to capture those shots is a risk that, if gone south, will cost you exorbitantly more than a licensed, professional pilot.

Fancy edits can enhance a good video when used properly. But they won’t fix a video whose core is flimsy or whose aims are self-aggrandizing.

The more natural you are, the more authentically you’ll show up. The goal isn’t to sound like a professional speaker — it’s just to be helpful.

When many business owners think about video marketing, they often picture something huge: a high-budget brand film, a fully produced YouTube series, and a massive social media strategy, just like their biggest competitors have.

Most people hate seeing themselves on video. They overanalyze their voice. They think they look awkward. They psych themselves out. They freeze up… and then they never post anything.

The real ROI of video isn’t just in likes or shares — it’s in the compounding effect of trust, authority, and visibility.

When presented with a world of information at their fingertips, online audiences have the attention span of a goldfish. What if there’s something better over there? They’ll overlook something meaningful simply because it didn’t catch their attention.

A video doesn’t generate leads just because it exists. It works because it’s part of a larger system that’s moving people from awareness to action.

Artificial Intelligence is the most useful thing ever invented since the Internet. But like any tool, whether it’s effective depends on how you use it.

Capturing heartfelt, meaningful interviews isn’t just about getting the right shots — it’s about creating an environment where people feel comfortable, natural, and confident in sharing their stories. For my client, Crystal — the owner of BIJOU in Fort Worth, that was the top priority.

I get this question all the time. And as much as I’d rather not say this because it could cost me some business —