How to Grow An Audience Without Being an “Influencer”
Jacob Steed Jacob Steed

How to Grow An Audience Without Being an “Influencer”

This is a massive shift in how audiences engage with content. People are getting smarter. They can tell when something is fake, when someone is forcing a personality, and when a creator is just trying to get something from them instead of genuinely offering value.

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How to Increase Your Lead-Gen With Short-Form Video
Jacob Steed Jacob Steed

How to Increase Your Lead-Gen With Short-Form Video

You know short-form videos are supposed to amplify your expertise, attract clients, and position your brand as a trusted resource. But let’s be real—most business owners struggle to create video consistently, let alone in a way that generates real results.

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How to Create a Meaningful Brand Film
Jacob Steed Jacob Steed

How to Create a Meaningful Brand Film

A Brand Film isn’t just a flashy promo video; it’s a mini-documentary that tells the deeper story of why your brand exists. Here’s how to create one that resonates by design.

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The Real Reason People Aren’t Watching Your Videos
Jacob Steed Jacob Steed

The Real Reason People Aren’t Watching Your Videos

When presented with a world of information at their fingertips, online audiences have the attention span of a goldfish. What if there’s something better over there? They’ll overlook something meaningful simply because it didn’t catch their attention.

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Behind the Scenes: Crafting a Brand Film That Feels Like Home
Jacob Steed Jacob Steed

Behind the Scenes: Crafting a Brand Film That Feels Like Home

Capturing heartfelt, meaningful interviews isn’t just about getting the right shots — it’s about creating an environment where people feel comfortable, natural, and confident in sharing their stories. For my client, Crystal — the owner of BIJOU in Fort Worth, that was the top priority.

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Why Cheap Video Production Ultimately Costs You More
Jacob Steed Jacob Steed

Why Cheap Video Production Ultimately Costs You More

Video engages sight and hearing — the two most fundamental of our five senses as humans. When they're commandeered as such, your brain is subtly tricked into believing that what's onscreen really is there in front of you.

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