Steed Films helps businesses grow with video. There are all kinds of videos we can make — from short-form social content, to long-form educational videos, to audio-free website backgrounds, brand films, recruitment videos, client testimonials — but what we *should* make depends on your business’s goals. With some clients, I work on a month-to-month basis, creating fresh material throughout the year for their branding, website, and social channels. The difference between a business that uses video and one that doesn’t is often hundreds of thousands, if not millions, of dollars in revenue.
My biggest stylistic priorities are authenticity and clarity, and I won’t make a video I wouldn’t want to watch myself. So much of what you see online these days has so many layers of fake caked on to it that you’re not even sure what this person is trying to express (if you can even recall the video from memory). So we don’t do stuff like that. Definitely don’t hire me to make a recruitment film for your company if your employees hate working for you.
In addition to lighting and audio and camera and editing skills, my job to help you find your authentic voice. So, when the cameras are rolling, don’t be surprised when I ask you to repeat the same line ten times until I can tell you felt it. There’s no faking authentic enthusiasm or passion — and it’s important to me that we get things right in-camera. There are tons of amazing machine learning-powered tools out there that can fix muddy audio, brainstorm ideas, remove noise from video, color correct, add subtitles, and even change what a person says after the fact, but it’s even better if we don’t have to use them because we cared enough to get it right from the beginning.
And when you’re showing up online, as authentically as possible for you, audiences take notice because your authenticity subconsciously compels them to pay closer attention, and you the business owner using video to grow will attract more of the exact types of people who need the good you do in the world the most.