The Real ROI of Video Marketing

Business owners always ask, for good reason, “Sure, your videos are pretty, but what measurable impact will it actually have on my business?”

A better question is, “Why does video work so well, and what’s the cost of not using it?”

Because when you don’t:

• You’re missing out on where most young-ish people spend about 3 hours of their attention, daily, on average.

• Your competitors, who are using video, get a bigger slice of the attention pie.

• It’s harder for people to remember you.

And it’s not just about getting views and checking off the content-creation checklist so you can feel like you’ve done something productive. It’s about:

• Increasing trust with strangers — People buy from those they know, like, and trust. When online videos build a sort of parasocial relationship with these strangers, exponentially more trust is built than a sales letter ever could.

• Positioning you as the obvious choice — When potential clients get real value from your content, they can’t help but fantasize about how much greater it will be to work with you for real.

• Shortening the sales cycle — By the time someone reaches out, they already feel like they know you — which means less convincing, less selling, and faster conversions.

The real ROI of video isn’t just in likes or shares — it’s in the compounding effect of trust, authority, and visibility.