Why Most Business Videos Fail (And How to Fix It)
Most businesses have a totally backwards approach to video marketing. They think:
“We need a video for our website.”
“Let’s do a promo for our new offer.”
“We should start posting reels.”
All good ideas — but completely useless without a strategy behind them.
A video doesn’t generate leads just because it exists. It works because it’s part of a larger system that’s moving people from awareness to action.
Here’s how you can actually put video to work for your business goals:
Begin with the end in mind. What’s the actual purpose for these videos? More leads? More sales? Building trust? A video without a goal is just noise.
It’s about your audience, not you. Nobody cares about your company history or how long you’ve been in business or how great your methods and practices are unless they can see how those connect to how you make life better for them.
Don’t just post — distribute. A great video won’t magically reach people. You need a plan: organic social content, paid ads, email marketing, reposting, etc.
A well-executed video strategy isn’t just about looking good — it’s about getting real results that move your business forward. And when you do it right, video becomes the most powerful tool in your communication arsenal.
